World Renew’s close ties with the Christian Reformed Church in North America had long supported the organization, but with a growing trend of Christians leaving church, World Renew’s mission was experiencing a mounting sense of crisis with the lack of donations coming from the pews. It was time to try something loudly different.

What I've learned about the creative freedom hidden in good boundaries.

What do we do when we give everything we have to tell a good story and that story doesn’t have the impact we imagined?

How do we process our story before we know the ending?

For those of us who feel compelled to Get Sh*t Done, this is my recommitment to find beauty in being less efficient.

As the days ticked by until my wedding, morning twilight frequently found me sitting in pajamas with red spectacles and a messy bun, sipping from a large mug of coffee not quite large enough.

How often have you heard a nonprofit talk about giving a marginalized group of people a voice? Personally, I’ve lost count. But what if humanitarian marketing isn’t about telling people’s stories for them?

When I helped launch the “Part of the Family” recruitment campaign for Haworth, none of us could imagine what was coming with COVID-19 and the great reshuffling of the American workforce that would follow. Yet through those changes and challenges, Haworth has continued to utilize the assets we created for them. Why?