Articles & Case Studies
I’m not the world’s most regular writer, but when I share my thoughts or my work, you’ll find everything here. Or, sign up for my Substack and get each article delivered straight to your inbox as soon as I publish, along with some extra postings exclusive to my subscribers.
The secret of "no."
What I've learned about the creative freedom hidden in good boundaries.
Defining Creative Success
What do we do when we give everything we have to tell a good story and that story doesn’t have the impact we imagined?
January & cluttered expectations.
For those of us who feel compelled to Get Sh*t Done, this is my recommitment to find beauty in being less efficient.
Walking towards a wedding.
As the days ticked by until my wedding, morning twilight frequently found me sitting in pajamas with red spectacles and a messy bun, sipping from a large mug of coffee not quite large enough.
Serving as a platform for justice.
How often have you heard a nonprofit talk about giving a marginalized group of people a voice? Personally, I’ve lost count. But what if humanitarian marketing isn’t about telling people’s stories for them?
Recruitment stories in a difficult job market.
When I helped launch the “Part of the Family” recruitment campaign for Haworth, none of us could imagine what was coming with COVID-19 and the great reshuffling of the American workforce that would follow. Yet through those changes and challenges, Haworth has continued to utilize the assets we created for them. Why?
Cancel culture and campfires.
I’ve been thinking a lot about cancel culture and restorative justice. How do we hold people accountable for harm while also creating opportunity for growth? I don’t have the answer to that question, but I ponder it a bit more here.